marcomArt offers creative brand development and brand positioning services enhanced with effective brand management – enabling B2B start-ups and small to medium size companies to improve brand positioning and maximize brand awareness. In addition to professional marcom management services we take ownership over your business intelligence to shape the ‘story’ behind your business.
WHAT WE DO
BRAND POSITIONING & MARCOM MANAGEMENT
Our marcom and media relations management services turn your offering differentiators into competitive advantages. We help you developing an optimized mix of marketing tools tailored to create demand creation, improve customers’ retention and raise capital.
- Corporate messaging & mission statement
- Marketing strategy & tactical plans
- Products launch campaigns & PR programs
- Press releases, feature articles & white papers
- Website & social media channel content
- Media briefing, company & IR presentations
- Trade-shows & marketing events management
BRAND DEVELOPMENT & GRAPHIC ART DESIGNS
Our visual concepts are designed to intensify your distinctive messages and drive your customers to take action. We develop inspiring graphic designs to elevate your brand above the ‘noise’ of today’s crowded marketplace and increase your company’s visibility.
- Corporate visual identity and branding
- Logos and trademarks
- Business cards and stationary
- Graphic designs for responsive websites
- Company profiles and product brochures
- PPT presentations template designs
- eInvitations, posters and roll-ups
HOW WE WORK
Our bird’s-eye view of your business considers every detail. Quick understanding of drivers and trends in different markets made it possible for marcomArt to provide its clients creative marketing ideas, thus enabling them to rapidly meet market changes and maximize brand visibility over time. Leveraging on internal communications, to increase employee engagement we help you to achieve your marketing objectives – closing the gap between marketing and sales while paving the way for the development of new business partnerships.
CREATE & DESIGN
marcomArt develops customized marketing materials that instantly convey your positioning statement. We create consistent branding content and catchy graphic designs that make your unique promises stand out.
MAINTAIN & MANAGE
Responding the rapid changing marketing environment we continuously initiate product launch plans and promotional campaigns tailored to successfully create the ‘buzz’ in your target markets.
PLAN & EXECUTE
One of the marcom management key challenges is to effectively convey your marketing messages to the right target audience. Working closely with your marketing team and constantly scanning the market, help us to develop and execute marketing plans that align with your strategic goals.
LISTEN & STUDY
The first thing we do is listen and study. Listen to what your team believes is your business value proposition and study how your target audience perceives your offerings’ values. Analyzing this information we, at marcomArt help you crafting your business marketing messages.
Founded in June 2004 by Liora Bar, marcomArt offers creative brand development and marcom management services for B2B (Business to Business) companies.
As an expert freelance marcom manager, Liora Bar brings the right qualities and skills to help start-up and medium-size hi-tech companies seeking to increase brand or product’s awareness and visibility in their marketplace.
Quick understanding of drivers and trends in different markets made it possible for Liora to offer marcomArt’s clients creative marketing ideas, thus enabling them to rapidly meet market changes and maximize brand visibility over time.
Prior to establishing marcomArt, Liora had 15 years of experience in managing marketing communications departments of local and international Hi-Tech companies including: Infineon AG (COM Group), Orckit Communications, InnoWave (an ECI company acquired by Alvarion), Lannet and RND (of the RAD group). Working with companies that focus on different fields, since the establishment of marcomArt, Liora has gained vast knowledge in various industries; among them: Component and System Vendors in Communications, Homeland and IoT Wireless Sensor Providers, Medical Equipment Companies, Solar Systems Companies and Service Organizations.
Click here to find a list of marcomArt’s selected clients.Liora Bar holds a B.A. in Social Sciences (emphasis in Economics) from Tel-Aviv University, a Marketing Management Diploma from Bar-Ilan University and the Israeli Export Institute, and a Graduate Diploma in Digital Graphic Design from the Ramat-Gan College.
marcomArt provided N-trig marcom management services on an ongoing retainer basis for two years. Within a short time, Liora Bar understood the company inside and out and effectively managed our Marcom and PR activities helping us to increase N-trig’s brand awareness and attract the attention of our target audience.
Moving to the next level, CartaSense was looking for marcom agency that can comprehend its new market positioning objectives and create customized branding materials accordingly. marcomArt was chosen for its experience in business to business (B2B) marketing and its capability to swiftly create a complete introduction marketing kit.
Re-positioning its brand, Amethyst was searching for a marcom expert that brings in depth experience in marketing of data communication businesses. marcomArt successfully transferred the company’s unique technological solution into tangible, representative and easy to comprehend, marketing kit.
Amethyst Communication Technologies Ltd.
marcomArt proved to have a strong ability to understand MainNet’s new strategic objectives, providing us with an effective re-positioning campaign. Obtaining remarkable skills to manage multi-tasks projects marcomArt team conduct both the company and its sub-contractors for constructive actions.
MainNet Communications Ltd.
Bringing vast experience in marketing, Liora Bar has successfully managed Siano’s marcom activities for five years. During that time, Liora has gained immense knowledge in our products and our target markets, helping us to develop an effective media kit, and a full kit of marketing tools including an ergonomic website featuring a clearer structure, intuitive navigation, and social networking capabilities.
Siano Mobile Silicon Ltd.
Creating and managing Infineon’s wireline communications group brand, both internally and externally, was a task that required experience in building brands, deep familiarity with the telecom market and high level of management skills. Encouraging a teamwork in our workspace, Liora Bar guided us to manage our brand effectively ‘from core to door’.
Infineon Technologies AG (COM Group)